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If You're Still "Always Be Closing" in 2026,
You've Already Lost.
In 2023, ChatGPT and the introduction of powerful AI models became cheap and accessible. They destroyed everything I knew about building revenue: sales, GTM, marketing, support, traction, and client success.
Conversion rates nosedived. Proven tactics fell flat. One of my own companies failed. Hard. Many startups I worked with also died or are still on life support.
That expensive lesson forced a complete reset. What emerged is a new approach to revenue generation based on my forthcoming book, Never Be Closing. The methodology is now delivering real results in the AI-native ecosystem.
If you’re a Seed-C founder watching your revenue engine sputter while AI-native competitors pull ahead, let’s talk.
1/3
The Uncomfortable Truth
I spent 25 years perfecting “Always Be Closing” across Silicon Valley. From Oracle and Netscape to my own companies—Thankful.ai, Boost.ai, Maji.ai, and others. Multiple exits. Hundreds of millions in enterprise deals closed.
Then AI changed the game overnight.
The difference? I rebuilt my entire revenue approach after AI killed my startup— then validated it with founders from seed to Series C across the AI-native ecosystem. I’m not theorizing. I failed spectacularly, learned in the trenches, and now help founders avoid the same expensive mistakes.
2/3
The Funnel Is Dead. Build TRUST Instead.
AI exposed that the “Always Be Closing” ethos was psychological manipulation at scale. Customers are now immune to the tactics and strategies still being trained into traditional sales cycles.
What Stopped Working: Fear, uncertainty, and doubt (FUD). Information gatekeeping. Manufactured scarcity. Creating artificial urgency.
What’s Working Instead: Radical transparency while building in public. Honest relationships that give more than you extract. Unlimited customer support at every phase, even before they buy. Authentic culture over performative culture theater generated on thousands of whiteboards next to Foosball tables and Kombucha on tap from San Jose to SF.
The TRUST Framework replaces attempted revenue extraction with compounding value. Each interaction reinforces the next and creates the only defensible moat in the AI-native era.
3/3
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The TRUST Framework
Based on the methodology in Never Be Closing, TRUST represents a fundamental shift in how AI-era companies build revenue:
(roll-over)
Trust: Radical transparency from first contact. No gatekeeping, no manufactured scarcity.
Respond: Unlimited support before, during, and after purchase. Every interaction is a trust signal.
Understand: Deep customer research over assumptions. Know their problems better than they do.
Support: Give substantially more value than you extract. Build relationships that compound.
Transform: Create systematic change, not quick fixes. Revenue engines that scale with your company.
The companies pulling ahead aren’t the best closers anymore.
They’re the best at being genuinely helpful.
1/2
Your Revenue Engine: What’s Breaking?
Your prospects now complete 70% of their buying journey before contacting sales. They ask Claude, parse Discord threads, watch TikTok demos, and decide based on GitHub stars, Hugging Face rankings, and Reddit sentiment.
When buyers don’t include sellers until purchase (or elimination), every human interaction becomes high-stakes. Every response is a trust signal that either advances or eliminates you.
The companies fixing this aren’t trying harder at the old playbook. They’re running a completely different system.
2/2
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Where I Work: Five Critical Inflection Points
(roll-over)
1 - Product-Market Fit (Pre-Seed to Seed)
The Problem: “Our metrics look fine, but we can’t scale.”
The Outcome: $0 to first $1M ARR with real customer feedback, not vanity metrics. A revenue foundation built on genuine product-market fit.
You Get:
- Market validation through customer development
- Clear positioning and messaging
- ICP definition and refinement
- Pricing strategy and packaging
- First sales process documentation
- 2 strategy sessions/month + async access
- Founder pitch coaching
Investment: $15k-$20k/month
Time to Results: 3-6 months
2 - Go-To-Market ENGINE (Seed to Series A)
The Problem: “We landed our first 10 customers. Now what?”
The Outcome: A revenue engine that adds your next 40 customers in 90 days without increasing headcount.
You Get:
- Repeatable revenue process design
- Multi-market expansion strategy
- Hiring frameworks for revenue roles
- Team training on TRUST methodology
- Customer success foundations
- Weekly sessions (4 hours/week)
- Complete GTM audit and roadmap
- Board presentation support
Investment: 20K/month
Time to Results: 4-9 months
3 - SCALE Operations (Series A-B)
The Problem: “We’re stuck at $3-10M ARR and can’t break through.”
The Outcome: Breaking through inflection point with predictable, multi-market revenue systems that don’t break as you scale.
You Get:
- Revenue operations infrastructure
- Predictable pipeline systems
- Customer health scoring
- Multi-channel demand generation
- Team structure and specialization
- Multi-market strategy
- Board presentation support
- Crisis intervention for stalled deals
Investment: $15k-$20k/month
Time to Results: 6-12 months
4 - US Market ENTRY (International Expansion)
The Problem: “We’re crushing it in [UK/EU/APAC], but the US feels impossible.”
The Reality: What works in Oslo, London, or Tokyo rarely translates to San Francisco. The US market demands different messaging, sales motions, and team structure.
The Outcome: A validated US market entry strategy with clear ROI milestones and a repeatable playbook for scaling.
You Get:
- US market sizing and ICP refinement
- Messaging localization for US buyers
- Complete US revenue playbook
- Hiring strategy for US revenue talent
- Partnership and channel strategy
- Weekly sessions + on-ground support
- Clear guidance on where to invest and where NOT to spend
- Network introductions to US investors/advisors
Investment: $20k/month
Time to Results: 6-12 months
5 - Fractional REVENUE Leadership
The Problem: “We need revenue leaders who understand how to build pipeline in 2026, not 2022.”
The Outcome: An embedded revenue leader who owns your entire engine: demand gen, sales, and customer success. I deliver results while building your team’s capability.
You Get:
- Embedded leadership (10-15 hours/week)
- Direct team management
- Pipeline ownership and forecasting
- Customer lifecycle strategy
- Board reporting and investor relations
- Hiring/firing decisions
- Strategic partnerships
- Crisis management
Investment: $20k-$40k/month depending on commitment
Time to Results: 3-6 months
THIS WORKS BEST FOR FOUNDERS WHO: Value transparency over tactics. Are willing to rebuild their revenue motion from first principles. Refuse to settle for incremental improvement. Want a partner who’s failed, learned, and rebuilt in the AI-native era. Are leading Seed to Series B startups ready for structural change.
//SECTION END. SCROLL OR USE THE MENU BUTTONS TO CONTINUE NAVIGATION.
As a CRO, I’ve scaled worldwide teams that consistently destroy quota quarter after quarter. Since 2018, I’ve fielded near-daily calls from Seed to Series B leadership teams desperate for traction advice—those calls surged after ChatGPT launched.
Easily accessible AI fundamentally changed B2B tech. Prospects now ping-pong between AI assistants, peer networks, and instant product intel. They get recommendations from Claude, read Discord reviews, watch TikTok demos, and make decisions based on GitHub stars, Reddit threads, and X posts.
Yet most teams still gate whitepapers and rely on automated nurture sequences.
When buyers research everything without talking to sales, every human interaction becomes high-stakes. Every response is a trust signal that either advances or eliminates you.
The companies pulling ahead aren’t just the ones with the best AI—they’re the ones that built systematic trust before competitors knew it mattered.
While others cling to outdated tactics, you can build AI-native systems from day one. This book shows you how.
About The Book
Never Be Closing challenges the traditional
“Always Be Closing” mentality that AI has made obsolete.
The book introduces The TRUST Framework:
a systematic approach to building revenue engines
that create compounding value instead of extracting it.
Publishing: December 20th 2025
//SECTION END. SCROLL OR USE THE MENU BUTTONS TO CONTINUE NAVIGATION.
Make Contact
If the TRUST framework and the realities of Never Be Closing speaks to you, you’re leading a Seed to Series B startup that refuses to settle for average growth, and you think our proven expertise could unlock your next level—reach out.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
FAQ
Why "Never Be Closing"?
Because in the AI era, prospects research everything before talking to sales. By the time they contact you, they’ve already decided. You don’t need to close. You need to build trust signals throughout their entire journey so that when they’re ready, you’re the obvious choice.
What makes this different from other GTM consulting?
I’m teaching you the system I built after my own expensive failure in the AI transition. Every methodology comes from real rebuilding work with seed to Series C companies navigating the same challenges. This isn’t a framework I learned from someone else.
Do you work with companies outside the US?
Yes, especially for EMEA-to-US expansion, which is a specialty. My primary focus is helping AI-native startups build revenue systems that work in 2026, regardless of geography.
Confidentiality
Your secrets stay secret. I sign NDAs, never share client names without permission, and keep your strategy and metrics completely confidential. Your competitors won’t know we’re working together unless you want them to.
This Isn't For Everyone
We’re not a fit if you want to “fix sales and marketing” without examining what’s broken underneath. If you’re chasing quick wins over sustainable advantage, or if your leadership team isn’t ready for uncomfortable truths, we’ll both be wasting our time.
If You're Still "Always Be Closing" in 2026,
You've Already Lost.
In 2023, ChatGPT and the introduction of powerful AI models became cheap and accessible. They destroyed everything I knew about building revenue: sales, GTM, marketing, support, traction, and client success.
Conversion rates nosedived. Proven tactics fell flat. One of my own companies failed. Hard. Many startups I worked with also died or are still on life support.
That expensive lesson forced a complete reset. What emerged is a new approach to revenue generation based on my forthcoming book, Never Be Closing. The methodology is now delivering real results in the AI-native ecosystem.
If you’re a Seed-C founder watching your revenue engine sputter while AI-native competitors pull ahead, let’s talk.
The Uncomfortable Truth
I spent 25 years perfecting “Always Be Closing” across Silicon Valley. From Oracle and Netscape to my own companies—Thankful.ai, Boost.ai, Maji.ai, and others. Multiple exits. Hundreds of millions in enterprise deals closed.
Then AI changed the game overnight.
The difference? I rebuilt my entire revenue approach after AI killed my startup— then validated it with founders from seed to Series C across the AI-native ecosystem. I’m not theorizing. I failed spectacularly, learned in the trenches, and now help founders avoid the same expensive mistakes.
The Funnel Is Dead. Build TRUST Instead.
AI exposed that the “Always Be Closing” ethos was psychological manipulation at scale. Customers are now immune to the tactics and strategies still being trained into traditional sales cycles.
What Stopped Working: Fear, uncertainty, and doubt (FUD). Information gatekeeping. Manufactured scarcity. Creating artificial urgency.
What’s Working Instead: Radical transparency while building in public. Honest relationships that give more than you extract. Unlimited customer support at every phase, even before they buy. Authentic culture over performative culture theater generated on thousands of whiteboards next to Foosball tables and Kombucha on tap from San Jose to SF.
The TRUST Framework replaces attempted revenue extraction with compounding value. Each interaction reinforces the next and creates the only defensible moat in the AI-native era.
//section end.
The TRUST Framework
Based on the methodology in Never Be Closing, TRUST represents a fundamental shift in how AI-era companies build revenue:
(click titles to expand & close)
TRUST
Trust: Radical transparency from first contact. No gatekeeping, no manufactured scarcity.
RESPOND
Respond: Unlimited support before, during, and after purchase. Every interaction is a trust signal.
UNDERSTAND
Understand: Deep customer research over assumptions. Know their problems better than they do.
SUPPORT
Support: Give substantially more value than you extract. Build relationships that compound.
TRANSFORM
Transform: Create systematic change, not quick fixes. Revenue engines that scale with your company.
The companies pulling ahead aren’t the best closers anymore.
They’re the best at being genuinely helpful.
Your Revenue Engine: What’s Breaking?
Your prospects now complete 70% of their buying journey before contacting sales. They ask Claude, parse Discord threads, watch TikTok demos, and decide based on GitHub stars, Hugging Face rankings, and Reddit sentiment.
When buyers don’t include sellers until purchase (or elimination), every human interaction becomes high-stakes. Every response is a trust signal that either advances or eliminates you.
The companies fixing this aren’t trying harder at the old playbook. They’re running a completely different system.
//section end
Where I Work: Five Critical Inflection Points
(click titles to expand & close)
PRODUCT- MARKET FIT
(Pre-Seed to Seed)
(Pre-Seed to Seed)
The Problem: “Our metrics look fine, but we can’t scale.”
The Outcome: $0 to first $1M ARR with real customer feedback, not vanity metrics. A revenue foundation built on genuine product-market fit.
You Get:
- Market validation through customer development
- Clear positioning and messaging
- ICP definition and refinement
- Pricing strategy and packaging
- First sales process documentation
- 2 strategy sessions/month + async access
- Founder pitch coaching
Investment: $15k-$20k/month
Time to Results: 3-6 months
GO-TO-MARKET ENGINE
(Seed to Series A)
(Seed to Series A)
The Problem: “We landed our first 10 customers. Now what?”
The Outcome: A revenue engine that adds your next 40 customers in 90 days without increasing headcount.
You Get:
- Repeatable revenue process design
- Multi-market expansion strategy
- Hiring frameworks for revenue roles
- Team training on TRUST methodology
- Customer success foundations
- Weekly sessions (4 hours/week)
- Complete GTM audit and roadmap
- Board presentation support
Investment: 20K/month
Time to Results: 4-9 months
SCALE OPERATIONS
(Series A-B)
(Series A-B)
The Problem: “We’re stuck at $3-10M ARR and can’t break through.”
The Outcome: Breaking through inflection point with predictable, multi-market revenue systems that don’t break as you scale.
You Get:
- Revenue operations infrastructure
- Predictable pipeline systems
- Customer health scoring
- Multi-channel demand generation
- Team structure and specialization
- Multi-market strategy
- Board presentation support
- Crisis intervention for stalled deals
Investment: $15k-$20k/month
Time to Results: 6-12 months
US MARKET ENTRY
(International Expansion)
(International Expansion)
The Problem: “We’re crushing it in [UK/EU/APAC], but the US feels impossible.”
The Reality: What works in Oslo, London, or Tokyo rarely translates to San Francisco. The US market demands different messaging, sales motions, and team structure.
The Outcome: A validated US market entry strategy with clear ROI milestones and a repeatable playbook for scaling.
You Get:
- US market sizing and ICP refinement
- Messaging localization for US buyers
- Complete US revenue playbook
- Hiring strategy for US revenue talent
- Partnership and channel strategy
- Weekly sessions + on-ground support
- Clear guidance on where to invest and where NOT to spend
- Network introductions to US investors/advisors
Investment: $20k/month
Time to Results: 6-12 months
FRACTIONAL REVENUE LEADERSHIP
The Problem: “We need revenue leaders who understand how to build pipeline in 2026, not 2022.”
The Outcome: An embedded revenue leader who owns your entire engine: demand gen, sales, and customer success. I deliver results while building your team’s capability.
You Get:
- Embedded leadership (10-15 hours/week)
- Direct team management
- Pipeline ownership and forecasting
- Customer lifecycle strategy
- Board reporting and investor relations
- Hiring/firing decisions
- Strategic partnerships
- Crisis management
Investment: $20k-$40k/month depending on commitment
Time to Results: 3-6 months
THIS WORKS BEST FOR FOUNDERS WHO: Value transparency over tactics. Are willing to rebuild their revenue motion from first principles. Refuse to settle for incremental improvement. Want a partner who’s failed, learned, and rebuilt in the AI-native era. Are leading Seed to Series B startups ready for structural change.
//section end.
About The Book
Never Be Closing challenges the traditional “Always Be Closing” mentality that AI has made obsolete.
The book introduces The TRUST Framework: a systematic approach to building revenue engines that create compounding value instead of extracting it.
Publishing: December 20th 2025
//section end
Make Contact
If the TRUST framework and the realities of Never Be Closing speaks to you, you’re leading a Seed to Series B startup that refuses to settle for average growth, and you think our proven expertise could unlock your next level—reach out.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
FAQ
Why "Never Be Closing"?
Because in the AI era, prospects research everything before talking to sales. By the time they contact you, they’ve already decided. You don’t need to close. You need to build trust signals throughout their entire journey so that when they’re ready, you’re the obvious choice.
What makes this different from other GTM consulting?
I’m teaching you the system I built after my own expensive failure in the AI transition. Every methodology comes from real rebuilding work with seed to Series C companies navigating the same challenges. This isn’t a framework I learned from someone else.
Do you work with companies outside the US?
Yes, especially for EMEA-to-US expansion, which is a specialty. My primary focus is helping AI-native startups build revenue systems that work in 2026, regardless of geography.
Confidentiality
Your secrets stay secret. I sign NDAs, never share client names without permission, and keep your strategy and metrics completely confidential. Your competitors won’t know we’re working together unless you want them to.
This Isn't For Everyone
We’re not a fit if you want to “fix sales and marketing” without examining what’s broken underneath. If you’re chasing quick wins over sustainable advantage, or if your leadership team isn’t ready for uncomfortable truths, we’ll both be wasting our time.
